The 12 Week Year by Brian Moran - Book Notes, Summary, Review

Book-Notes
Written: April 16, 2021
Reading Time: 9 mins

The 12 Week Year will fundamentally change how you think about goal planning and working towards those goals.

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Who Should Read This Book?

I would recommend this book to anyone interested in setting and working on goals.

Even if you have already read plenty of productivity or goal-setting books, this tactic of the 12 week year is extremely helpful and motivating.

Take the time to try it out for one or two quarters and you’ll quickly see the value in this approach.


How This Book Changed Me

The most prominent way this book has changed me is that I now follow the 12 week year model for working on goals and projects.

Since making this switch I have become motivated to continue making progress towards my goals. The shorter time-frame has allowed me to keep focused knowing the finish line is in sight.

I have also improved how I track my progress. I now have checklists and daily notes that I look over during my weekly review.

If I’m not doing well, I have the chance to reflect on why, make a necessary change and see how that affects the results.


My Top 3 Quotes That Resonated With Me

“Knowledge alone benefits no one unless the person acquiring it does something with it. And great ideas are worthless unless they are implemented.” - Aristotle p19

“If you think you can or think you can’t, you’re right” - Henry Ford p71

“The choices that you make on how you spend your time, ultimately create your results in life.” p112


Book Notes

The Challenge

If you can consistently perform, ship, publish, create, you are setting yourself up for success.

Refefining The Year

“Knowledge alone benefits no one unless the person acquiring it does something with it. And great ideas are worthless unless they are implemented.” - Aristotle p19

The Emotional Connection

Throw Out The Annual Plan

One Week At A Time

Confronting The Truth

Intentionality

“The reality is that if you are not purposeful about how you spend your time, then you leave your results to chance.” p42

Interest Versus Commitment

The Execution System

Establish Your Vision

“If you think you can or think you can’t, you’re right” - Henry Ford p71

“Vision, when engaged properly, is the ignition switch and power source of high performance.” p74

Develop Your 12 Week Plan

Installing Process Control

Final Thoughts And The 13th Week

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